Case

Nike found a thousand of the night run in Australia

night run
Details

Nike found a thousand of the night run in Australia, many of them female friends. And Nike through the network, community and so on in the form of survey interviews with these women to run the night view of the these interviews records put on the network for other female users reference. At the same time, Nike from these investigations found a problem, women night run most worried about the is alone. And Nike launched a "run female night club" activities, to these isolated women gathered to form a interest group together night run, Nike is also sending a professional fitness trainer in the training of these women. The follow-up of the event is Nike through the propaganda called for more women to join the night run team, held the night run game and so on to expand the influence.